Startup and customer cover image

STARTUPS AND THE CUSTOMER – PART A: Complete Business Coaching series by Mr Puneet Mathur

Startups adopt a product centric approach, ‘make the product and launch it and the customer will come’. This approach might work if a Startup is entering an existing category where the product features and market dynamics are known. However, this approach will most likely fail if the Startup decides to launch a new product in a new market, or a new product in a new section of the existing market.

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Coffee Tales : Lets learn how to brew at your own shop

Ms Rukhsana Parveen Haque, Corporate head of the People Services Department of a Real Estate Developer Company has recently embarked on the journey of realising her dream of becoming an Entrepreneur. “I started my own cafe, Coffee Tales in Gurgaon on 14th Feb, 2020 and have made sincere efforts to …

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