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Startup Success Mantra

Mr. Puneet Mathur, Eminent business coach is the author of this category. Dedicated to discuss the basics of startups. A one stop solution to all the queries related from initial setting-up to establishing a business.

Webinar in Digital Marketing

A CAREER IN DIGITAL MARKETING

Digital marketing is the latest marketing technique to help you promote your brand and service across digital devices, much better than any other marketing technique in today’s World. In this Webinar you will understand what Digital Marketing is, what a digital marketing professional does, what are the skills required for digital marketing roles, amongst other aspects. You will also see a case study of a how a digital marketing campaign is planned and run

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startup funding cover photo

STARTUP FUNDING IN INDIA

‘Funding’ refers to the money required to start and run a business. There are multiple sources of funding available for startups. However, the source of funding should typically match the stage of operations of the startup. It is important that every entrepreneur is clear about why they are raising funds. A detailed financial and business plan is necessary before entrepreneurs approach investors for funding.

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Organization Performance Measurement and KPIs

Goals and objectives are set for any individual or team to ensure that the Organization meets its goals. A KPI is a quantifiable metric that measures how well and Organization is achieving its stated goals and objectives.It is critical that individual KPIs are linked to Organizational KPIs. As the old saying goes – “What gets measured gets done !”

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cover photo business failure

The Types Of Business Failures And What Entrepreneurs Can Learn From Them:Complete business coaching series by Mr Puneet Mathur

A startup can ‘go under’ for a variety of reasons. And usually, founders will point fingers at each other, attribute it to forces outside of their control, or just blame bad luck. The examples in the article should provide an inexpensive lesson to startups and entrepreneurs, about the different ways in which a business can fail, if adequate care is not given to all of the above aspects of business.

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Cover photo for family business

Managing the challenges of a Family Business:Complete business coaching series by Mr Puneet Mathur

Almost all professionally, run organizations have a clearly articulated Performance Management System (PMS). There is no reason why a family business should not have one. A common practice that should be avoided at all costs, is discussing business on the dining table, or discussing family matters at work. At the office, every family member has to be treated as a co-worker. Personal relationships, equations and emotions have to be left behind at home.

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STARTUPS AND THE CUSTOMER – PART A: Complete Business Coaching series by Mr Puneet Mathur

Startups adopt a product centric approach, ‘make the product and launch it and the customer will come’. This approach might work if a Startup is entering an existing category where the product features and market dynamics are known. However, this approach will most likely fail if the Startup decides to launch a new product in a new market, or a new product in a new section of the existing market.

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