Home / Tag Archives: startup help

Tag Archives: startup help

Startup and customer cover image

STARTUPS AND THE CUSTOMER – PART A: Complete Business Coaching series by Mr Puneet Mathur

Startups adopt a product centric approach, ‘make the product and launch it and the customer will come’. This approach might work if a Startup is entering an existing category where the product features and market dynamics are known. However, this approach will most likely fail if the Startup decides to launch a new product in a new market, or a new product in a new section of the existing market.

Read More »