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APCA students with Cakes

Academy of Pastry and Culinary Arts

If you are a passionate cook. If you go in detail about how to select ingredients, pair foods and plate beautiful dishes. In this article you will learn more about the Pastry and culinary arts as a profession. Here are the insights from none other than the Co- Founder of APCA group of Institution, himself about the focussed skill development.

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Startup and customer cover image

STARTUPS AND THE CUSTOMER – PART A: Complete Business Coaching series by Mr Puneet Mathur

Startups adopt a product centric approach, ‘make the product and launch it and the customer will come’. This approach might work if a Startup is entering an existing category where the product features and market dynamics are known. However, this approach will most likely fail if the Startup decides to launch a new product in a new market, or a new product in a new section of the existing market.

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